As the pinch of the recession continues the dilemma as to whether to continue relationships with a large PR agency or invest in an internal PR team is increasingly being faced by more and more companies. Big players such as Kellogg’s and BA have already taken their resource back in-house.
Having worked both client-side and in-house, at Cream we understand that when deliberating over the option of an in-house team, one of the main barriers can often be the cost of providing relevant training to ensure that internal support can provide the same results as an agency.
If your company has an internal resource for PR and communications, we can offer you a PR training solution which offers the same quality as a London-based PR training company, but without the ‘City’ price tag.
Our PR Training arm currently offers workshops at its Nottingham city centre offices, providing practical vocational training on a host of topics.
Building Solid PR Foundations
This is an intensive one-day workshop designed to benefit a PR Executive, PR Assistant or a new recruit into the PR world. The workshop looks at all aspects of the basic understanding required in this creative field, as well as tips on how to stand out in this competitive market.
Download Building Solid PR Foundations (50) course information
Successful Marketing and PR Strategies
Behind every successful PR campaign will undoubtedly be a creative, focused strategy with very clever ideas! On this one-day workshop, we will share with you all the components of a successful strategy whatever the budget.
The ‘Online Revolution’ and how it can be harnessed to your advantage
A half day workshop sharing our expertise in the online revolution, and how to harness the power of the online community which lies in the continuous sharing of news and views about companies, brands and products.
For further information about our training courses please contact us.
