The OSARE men’s jewellery capsule collection of 15 men’s pieces combines masculinity, strength and power, with quality, style and comfort. All the pieces, including rings, thumb rings, cufflinks, bracelets and pendants are made from Palladium and each has a signature hidden black diamond, symbolic of inner strength. With the recent hallmarking of Palladium (the first time in 35 years a precious metal has been awarded this status), Cream was able to generate online and offline coverage of this momentous occasion.
With coverage splashed across regional and trade media, and video footage of the first hallmarked piece of OSARE at the Sheffield Assay office on the web - this campaign was a great success. As well as generating coverage, this occasion was a fantastic platform to help build the brand which is of fast-growing interest with many women’s and men’s glossy magazines.
