The web in general, and social media such as Facebook and Twitter have massively changed how people communicate with each other, how they shop and how they source information. Did you know that:
- 65% of people research products online before they ever enter a shop?
- 80% of people only ever use results from the first page of a search engine and of them 70% only ever click on the top 3 results?
- Mums (some of the most time-poor people) spend an average of 18 hours per week online?
- 40% of people Google a news story once they’ve heard the initial headline?
- 53% of journalists admit to looking online for inspiration for stories?
Online PR can:
- Help you to build new conversations and relationships with consumers
- Seed positive brand messages around the web, to the places where your customers are spending time.
- Help make your customers your strongest advocates.
- Be incredibly powerful as part of a crisis management strategy
However, that’s not all - when it’s used in the right way, online PR can also help drive your website up the search engine rankings, making it visible to those 80% who only ever look at the first page of search results.
So, if you want to connect with your customers in a new, different and engaging way, then it might help you to find out what Boots said about the work Cream did for them using online PR.
