Good event management covers a wide spectrum of skills - from the creativity to develop a theme for an event, through to the precise eye for detail that brings that theme to life and the management expertise that ensures the whole event runs smoothly and seamlessly.
It’s a bit like our swan here – everything is beautifully serene, but beneath the surface there is a great team effort ‘paddling away’ to make it appear such plain sailing!
Cream Communications has managed a whole host of events, from press shows for high street retailers such as Boots and Wilkinson, through to customer opening events for smaller boutique chains, such as Leia Lingerie.
Cream’s ethos behind event management is to create an event that perfectly meets the brief, brings the event in within the budget irrespective of size, but perhaps most importantly, creates a memorable experience both for you and your customers that helps cement your relationships.
Recent event management projects
When launching Cheshire-based premium kitchen showroom Blackthorn Interiors, what better way to showcase the kitchens than by asking local up & coming celebrity chef John Quilter to demonstrate how you can cook up a storm?
Christmas comes early in the world of retail – July to be precise. Cream has worked on a plethora of Christmas events for nationwide retailers such as Boots and Wilkinson.
The Wilkinson show in 2008 was the first Christmas show the retailer had ever held – it was a massive success and kick-started a campaign that generated coverage of Wilkinson products alongside the likes of Dolce & Gabanna in publications such as Sunday Times Style, InStyle and Cosmpolitan.
Boots can cater for most people on your shopping list at Christmas- they have Gifts for Him, Gifts for Her, Gifts for Kids, Gifts for Teens …. so their Christmas press shows are always huge and always busy. Take a look at a Christmas press show organised by Rachel Benton that helped put Boots products on the pages of most magazines and newspapers in the run up to Christmas, as well as a plethora of online coverage.
