It is not often that you will find a time when a PR-professional will say “no news is good news”, but there can be times when a story can explode into the public domain that a company would have, quite frankly, preferred to have kept under wraps.
It might not always be possible to suppress a negative story, but in the event that one does appear, whether it be online or offline, through the media or a consumer-led story, a crisis management plan can:
- Ensure the internal communication chain is in place – keeps everyone informed and gives clarity to roles
- Keep the exposure to a minimum
- Let you put forward your message and point-of-view
- Influence opinion to a more positive footing
Throughout their careers, the crisis management team at Cream have worked on a multitude of issues; from deliberately-contaminated products to celebrity scandal; efficacy issues on healthcare products through to customer dissatisfaction stories.
If you believe that your company could be exposed to negative publicity, then Cream can help you in a variety of ways – from consultancy sessions to help you plan for any eventuality, through to handling your crisis management on your behalf from beginning to end.
Alternatively, you might wish to train your team so that you can deal with issues internally, in which case we offer a PR training course specifically on crisis management.
Why not contact us for a confidential discussion on your crisis management requirements – call us on 0845 388 9584 today and ask for either Rachel or Carrie.
Read our thoughts on the recent BMW crisis that hit the media.
