Walkers create a tasty little campaign

On 1 May the votes will be counted and the winner of the Walkers Crisps ‘Do us a flavour’ campaign will be found. For us, this campaign has been an excellent example of how a big company, used to massive advertising budgets has been bold and brave enough to deliver an amazing campaign with its [...]

learn more →

Cadbury’s and the National Trust hatch a great Easter campaign

For the second year running Cadbury’s and the National Trust have joined forces to hatch an Easter campaign which we believes truly works well for both brands. Yesterday, I got to experience first-hand how it works for families too. On a foggy Bank Holiday Monday in Sheringham, Norfolk, with two small-ish sugar-fuelled boys in tow [...]

learn more →

BMW – A Mini drama turns into a crisis

Yesterday the news was filled with mobile phone imagery of disgruntled staff at BMW throwing fruit, with soundbites from furious workers after being told they were losing their jobs with immediate effect. It is not often you find a PR saying “no news is good news”, but this is one such scenario. With the economic [...]

learn more →

Next Entries →